Introducing the AI Creative Effectiveness Score – the most predictive AI-driven measure of creative effectiveness in the industry.
It’s fast, affordable, and proven to predict in-market sales results.
Built on over 50 years of data, MSW Research’s Customer Commitment Brand Preference measure is the most predictive and validated metric for sales outcomes.
Our AI Creative Effectiveness Score has been endorsed, validated, or certified by industry leaders like Quirk’s Media, the Marketing-Accountability-Standards-Board , and ISO – International Organization for Standardization.
► How It Works:
1. The foundation: Higher brand preference equals higher sales.
2. Content analysis: Our AI tool identifies and weighs 150 key content elements that drive brand preference.
3. AI evaluation: It detects the presence, absence, and prominence of these elements, providing a clear, data-driven rationale behind the score.
With MSW’s AI Creative Effectiveness Score, you can affordably evaluate your advertising before it runs and have confidence that it will deliver results.
► Contact us today to learn more about how you can leverage MSW Research’s AI Creative Effectiveness Score.