Here’s a question for marketers: How well do you understand the effectiveness of your ads?
If you’re unsure, you’re not alone. MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance.
The result? A lot of ads lack strong brand messaging, which means they’re missing a huge opportunity to connect with their audience.
• 80% of the fast-food ads we tested had strong emotional connection, but only 20% got their brand messaging right.
• Pizza Hut’s ad did the best, leveraging humor while keeping the product front and center.
• Arby’s ad, although strong in messaging, lacked emotional impact.
What’s the takeaway here? Emotional connection is important, but without clear brand messaging, your ad’s effectiveness is limited.
With Creative Gauge AI™, you can evaluate both the emotional and brand impact of your ads in minutes—saving time and money. Plus, our AI-driven CES model gives you concrete recommendations to make your ads better.
Do you want to see the full results of all 20 ads we tested?
Connect with us to get the full white paper.