What we do:
- Strategy: Foundational Consumer and Brand Research
- Communications Evaluation: Advertising Evaluation and Prediction of Sales and Market Share Lift
- Brand Health/Advertising Tracking
How we do it:
- Across all MSW products we apply one set of US Patented, sales-validated and independently certified measures: CC Brand Preference and CC Brand Persuasion.
- We apply cognitive and System 1 techniques across our suite of products that produce a deeper understanding of consumer brand choice behavior.
- We are a high-touch consultancy that provides deep analysis, creative guidance and offers the MSW Performance Guarantee.
How our clients benefit:
- Because our methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry.
“…MSW has been validated to actual business results more than any other advertising measurement in the business.” – Quirks
“…MSW copy testing system, TouchPoint, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.” – the Marketing Accountability Standards Board (MASB)
For over 50 years we’ve been helping our clients build their brands by providing deeper insights of needs, wants, desires and communications effectiveness. We offer a unique suite of products with linked measures that is rooted in foundational Customer and Brand research, extends to Advertising Evaluation and concludes with Advertising and Brand Health Tracking.
We have organized our products into a framework that addresses a common refrain we hear from marketers – “it’s difficult and inefficient moving from one project to the next and nearly impossible to build cumulative knowledge using different suppliers and metrics. There’s no consistency”.
MSW’s Predictive Brand Growth Framework™ is a proven process of consistently applied measures and techniques that aligns with each stage of your brand development process. It is the most accurate, proven, independently validated and certified approach to identifying how to grow short-term sales and build long-term equity for your brand.
Designed to be used collectively at every stage of the process or independently at any step along the way.
Included are MSW’s proven measures:
- CC Brand Preference™
- CC Brand Persuasion™
- Fair Share™
- Customer Acquisition Forecast™
- Outlook® Media Mix Optimization & Market Share Forecast Model™