🔥 𝗡𝗼𝘁 𝗔𝗹𝗹 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝘀 𝗔𝗿𝗲 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗘𝗾𝘂𝗮𝗹

Last time, we broke down the three key drivers of Brand Preference: Relevance, Difference, and Advocacy.

But here’s the twist—𝗻𝗼𝘁 𝗮𝗹𝗹 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗶𝘀 𝗲𝗾𝘂𝗮𝗹.

Some consumers only recommend your brand if asked. Others—true Apostles—promote your brand unprompted because they’re emotionally invested.

That’s the “E” in 𝗥𝗗𝗘—𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.

We measure it through 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗶𝗺𝗲, a proven indicator of certainty. Quick answers signal conviction. Slower ones? Uncertainty or social filtering.

We’ve used RDE in over 4 million evaluations across 44 countries—and its ability to predict Preference and market share is unmatched.

RDE isn’t theory. It’s a decision-making tool for marketers who want to build with confidence.

👉 Want to understand what your most loyal fans 𝘳𝘦𝘢𝘭𝘭𝘺 think—and how to create more of them? Let’s talk.