FOR IMMEDIATE RELEASE
MSW Research Joins the Insights Association
Westbury, NY
MSW Research announced today that it has joined the Insights Association, the leading professional organization representing the U.S. market research, insights, and data analytics industry.
Founded in 1968, MSW Research has spent more than five decades helping organizations make better decisions through rigorous research, proven methodologies, and a deep focus on what drives brand growth. Membership in the Insights Association reinforces MSW’s long-standing commitment to high standards of research quality, ethics, and professional best practices.
“The Insights Association plays an important role in representing and advancing the insights profession,” said Art Klein, Partner, CEO of MSW Research. “Joining the Association aligns naturally with how we’ve always operated as a research firm and provides an opportunity to engage more visibly with the broader insights community.”
The Insights Association serves thousands of professionals and organizations across the industry, offering education, advocacy, standards guidance, and forums for collaboration. As a member, MSW Research will participate in industry initiatives, professional development programs, and events designed to strengthen the role of insights in business decision-making.
MSW Research looks forward to contributing its perspective and experience to the Association while continuing to support clients with research grounded in decades of data, innovation, and real-world impact.
For more information about MSW Research, visit www.mswresearch.com.
About MSW Research
MSW Research is a full-service market research and insights firm founded in 1968. The company helps brands grow by connecting strategy, creative, and tracking through its Predictive Brand Growth Framework and proprietary Brand Preference measures.