Category: Advertising Tracking
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Brand Health, Equity, or Ad Tracking? Get Clarity.
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
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| Video Blog | APM (Ad Performance Monitor) Dashboard
In today’s hyper-competitive market, understanding the impact of your advertising is paramount. That’s where MSW Research’s Advertising Performance Monitor (APM) steps in. In the realm of advertising effectiveness, MSW’s Advertising Performance Monitor (APM) stands out with its comprehensive dashboard. This tool offers a holistic view of your ad campaigns, covering key metrics like Brand Lift,…
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The First Step in Designing a Tracking Study
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
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Streaming Services Deep Dive… | The Brand Strength Monitor / RDE Chart of the Week | Pre/Post Pandemic Penetration and Usage
In our last Chart of the Week we started looking at the Subscription Video Streaming Services category and specifically the pandemic winner – HBO Max. This week we’re taking a deep dive and examining the Pre/Post Pandemic Penetration and Usage by demographics. The MSW TBSM tracking service measures category penetration and level of usage as…
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| The Brand Strength Monitor / RDE Chart of the Week | HBO MAX: Pandemic Winner
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. The RDE composite strongly relates to – and helps explain – CCPreference which itself is a validated predictor of market share. Comparing RDE Assessment taken before the pandemic…
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The Alternative to the Post-Cookie World – creative is king once again
Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies. Browser-level blocking, third-party ad-blocking apps, and new regulations like GDPR and the California Consumer Privacy Act (CCPA) are quickly relegating…
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MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit
News Release FOR IMMEDIATE RELEASE MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric Audit Lake Success, NY, February 15, 2018 – MSW-ARS announced today that their advertising research solution, TouchPoint has completed the Marketing Metric…
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Evidence-Based, Customer Journey Management to Build Brands
Evidence-Based, Customer Journey Management to Build Brands The Opportunity for Marketers As customers become exposed to a cascading list of product choices, store choices, and information sources, the opportunity exists to connect all the communications about any specific brand and product into a single consistent, coherent message relevant to the individual customer’s needs. The customer…
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Surpassing the Norm – Better Approaches to Providing Meaningful Context – Part I
Context is important. Consider the story of little Johnny, just returned from school with a test paper for his father to sign. “Hi Dad, could you please sign this for me,” Johnny said uncertainly, handing the paper to his father. “Mm, a 75 huh,” Dad said thoughtfully pursing his lips, “what was the class average?”…
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MASB’s Game Changing Brand Investment and Valuation Project – Part II
In Part I of this blog series we discussed ten technical characteristics of brand preference which made it suitable for adoption into market research tools. But just because something can be done doesn’t mean it should be done. In fact, one of the issues identified early on by Marketing Accountability Standards Board (MASB) was that the…