Category: BAR & BAR Rx
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80% of new product volume is driven by just 0.7% of shoppers!
Did you know that only 0.7% of shoppers are driving 80% of new product volume for the first year? And that among those trying a new product in the first six months, only 11% continue to buy the product after a year? 1 These Catalina study findings1 just further emphasize how important new product launches can…
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How do you know if patients are actually getting your message?
Recently a client came to us with an urgent issue. This issue was around understanding if their very important compliance messaging was actually reaching consumers and having an impact. The client did not have months to wait to understand if the communication was remembered and understood – so they came to us! By utilizing our…
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4 Key Insights You Need Immediately after Your Product Launches
Whether it’s a new-to-the world product, a line extension or just new and improved – every product launch needs a few quick key data points to help guide marketing strategy and give upper management an understanding of how it is performing. We believe that, among others, there are 4 key insights and questions that can…