Category: Brand Equity Tracking

  • Brand Health, Equity, or Ad Tracking? Get Clarity.

    Brand Health, Equity, or Ad Tracking? Get Clarity.

    The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker?  Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…

  • Brand Equity vs. Brand Health

    Brand Equity vs. Brand Health

    What is the difference between Brand Equity and Brand Health? → represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It’s the reason consumers prefer one brand over another and may even pay more for it. → tells us how the brand has evolved and where…

  • The First Step in Designing a Tracking Study

    The First Step in Designing a Tracking Study

    The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker?  Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…