Category: Brand Preference / Brand Persuasion
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| Video Blog | Brand Perceptions and Relationships
Every brand interaction shapes a relationship. Whether it’s brand loyalty, indifference, or discovery, each encounter influences the narrative in consumers’ minds. At MSW Research, we understand that brands exist within the intricate web of perceptions and relationships. But what drives these relationships? Brands reside in the psyche, a culmination of associations, emotions, and experiences. Perceptions,…
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| Video Blog | What is Brand Preference?
Preference is the bedrock of our operations at MSW Research. It’s not just a concept, it’s the compass guiding our every move. Backed by independent validation, Preference stands as the gold standard, revealing the nuances that distinguish brands across borders and through time. But what exactly is Preference? It’s more than a measure; it’s a…
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| Chart of The Week | Fast Casual Dining Restaurants: Change in Brand Preference
The MSW TBSM tracking service measures Brand Preference as one component of the survey. Brand Preference was collected for approximately twenty major Fast Casual Restaurant brands in both Q1 2022 (among 1000 demographically and geographically balanced respondents) and Q1 2023 (among 500 similarly balanced respondents). This week’s chart examines the five fast casual options that…
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| The Brand Strength Monitor / RDE Chart of the Week | Department Stores
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth and brand strength. Our ongoing Chart of the Week series is dedicated to sharing RDE and CCPreference® Brand Strength results for a variety of categories. If you have…
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Five Compelling Reasons to Measure Brand Preference
Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference. All the data, examples and Brand Preference methodology that Franks refers to in this video are MSW’s measure of Brand…
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MASB’s Game Changing Brand Investment and Valuation Project – Part III
In Part I and Part II of this blog series we discussed the empirical strengths and corporate needs driving brand preference’s adoption. But one aspect that pleasantly surprises those new to the technique is how easy it is to deploy relative to other measures. Most common brand metrics are collected through the use of a closed-ended…