Category: Brand Preference / Brand Persuasion
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| Video Blog | The Impact of Brand Preference on Consumers
Brand Preference has a significant influence over consumer behavior. Understanding consumer behavior is key to unlocking brand success. At the heart of this understanding lies Brand Preference—a powerful force that shapes consumer decisions and drives brand growth. Here’s why Brand Preference stands out as a leading metric in brand marketing: 1️⃣ Brand Preference leads to…
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| Video Blog | Why Brand Preference Stands Out
There’s no denying it—Brand Preference stands tall among the metrics in brand marketing. But what sets it apart? Quirk’s Media, a leading publication in market research, has underscored MSW’s validation to real business results, a testament to our commitment to precision in advertising measurement. Marketing-Accountability-Standards-Board praises Touchpoint, our copy-testing system, for its unmatched ability to predict…
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| Video Blog | The Power of Brand Preference in Driving Sales
MSW Research‘s Predictive Brand Framework integrates proven metrics and diagnostic measures, guiding brands across the development cycle – from inception to tracking feedback. Brand Preference, a consistent measure throughout, boasts a remarkable correlation to sales and market share. This correlation fuels accurate forecasts, like our customer acquisition predictions, painting a precise picture of market movement.…
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| Video Blog | Brand Perceptions and Relationships
Every brand interaction shapes a relationship. Whether it’s brand loyalty, indifference, or discovery, each encounter influences the narrative in consumers’ minds. At MSW Research, we understand that brands exist within the intricate web of perceptions and relationships. But what drives these relationships? Brands reside in the psyche, a culmination of associations, emotions, and experiences. Perceptions,…
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| Video Blog | What is Brand Preference?
Preference is the bedrock of our operations at MSW Research. It’s not just a concept, it’s the compass guiding our every move. Backed by independent validation, Preference stands as the gold standard, revealing the nuances that distinguish brands across borders and through time. But what exactly is Preference? It’s more than a measure; it’s a…
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| Chart of The Week | Fast Casual Dining Restaurants: Change in Brand Preference
The MSW TBSM tracking service measures Brand Preference as one component of the survey. Brand Preference was collected for approximately twenty major Fast Casual Restaurant brands in both Q1 2022 (among 1000 demographically and geographically balanced respondents) and Q1 2023 (among 500 similarly balanced respondents). This week’s chart examines the five fast casual options that…
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| The Brand Strength Monitor / RDE Chart of the Week | Department Stores
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth and brand strength. Our ongoing Chart of the Week series is dedicated to sharing RDE and CCPreference® Brand Strength results for a variety of categories. If you have…
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Five Compelling Reasons to Measure Brand Preference
Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference. All the data, examples and Brand Preference methodology that Franks refers to in this video are MSW’s measure of Brand…
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MASB’s Game Changing Brand Investment and Valuation Project – Part III
In Part I and Part II of this blog series we discussed the empirical strengths and corporate needs driving brand preference’s adoption. But one aspect that pleasantly surprises those new to the technique is how easy it is to deploy relative to other measures. Most common brand metrics are collected through the use of a closed-ended…