Category: BrandEdge
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Connecting Brand Strategy from Top Down to Bottom Up
For years, marketing insights were limited to large brands. BrandEdge now detects consumer behavior shifts across all market sizes. Nearly all marketing was driven from the top and executed at the bottom, with cost and time restricting consumer insights investments to mostly the corporate level. ➤ The belief that markets did not change quickly enough…
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| Video Blog | Focused Brand Strategy: A Case Study
Ever wonder why consumers choose one brand over another? In 2023, MSW Research used our BrandEdge solution to look at consumer behavior for 4 popular fast-food chains. Our findings revealed that the leading reason for cross-brand usage for fast-food isn’t variety or price but something else entirely: Convenience and availability For example, among the 72%…
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| Video Blog | Decoding Brand Relationships with MSW BrandEdge℠
Strong brands hinge on strong relationships. However, much of the data available to brands regarding these relationships tends to be transactional, lacking the depth needed to truly understand them. Transactional data often skews perspectives towards short-term effects, overlooking the deeper nuances of consumer behavior and preferences. To truly cultivate Brand Preference, brands must delve into…
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| Video Blog | Unveiling Market Opportunities with MSW BrandEdge℠
Competition is becoming increasingly challenging in today’s market. With limited budgets and the constant pressure to innovate, larger projects are given priority. However, this often results in smaller markets being overlooked. Even though small markets will have transactional data, it’s often not enough to uncover the ‘whys’ behind certain market results. This is where MSW…
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| Video Blog | Accelerating Speed to Market with MSW BrandEdge℠
Speed to market is critical like never before. Consumer insights teams, in particular, face the challenge of doing more with less, needing to prioritize projects swiftly to maximize time and resources. With limited resources, these professionals must measure and prioritize effectively, making informed decisions without relying solely on guesswork. However, agility is equally vital. Traditional…