Category: Chart of The Week

  • | Chart of the Week | Fast Food

    | Chart of the Week | Fast Food

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories.  If you have questions about your category – give us…

  • | Chart of the Week | Automobile Insurance

    | Chart of the Week | Automobile Insurance

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our Chart of the Week is dedicated to sharing RDE results for a variety of categories.  If you have questions about your category – give us a call. RDE…

  • Chart of The Week – Athletic Shoes

    Chart of The Week – Athletic Shoes

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  In the coming weeks our Chart of The Week will be dedicated to sharing RDE results for a variety of categories.  If you have questions about your category…