Category: Chart of The Week
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| Chart of the Week | Fast Food
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category – give us…
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| Chart of the Week | Automobile Insurance
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our Chart of the Week is dedicated to sharing RDE results for a variety of categories. If you have questions about your category – give us a call. RDE…
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Chart of The Week – Athletic Shoes
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. In the coming weeks our Chart of The Week will be dedicated to sharing RDE results for a variety of categories. If you have questions about your category…