Category: Creative Gauge AI
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Introducing Unlimited Creative Testing
Creative testing has been broken for years. Itโs time to fix it. Most creative testing is too slow, too expensive, or too disconnected to help shape the actual work. So testing gets skipped, and campaigns go live without enough proof theyโll perform. ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ฎ๐๐ด๐ฒ ๐๐ gives teams a better way. Unlimited testing. One price. Any…
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The New Creative Development Workflow
Testing shouldnโt be a checkpoint. It should be part of the creative process. Too often, testing happens too late, after creative decisions are made and budgets are spent. With ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ฎ๐๐ด๐ฒ ๐๐, that workflow shifts. Now you can test ideas early, at storyboard or animatic, and see what connects within minutes. Then refine, retest, and…
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Introducing Unlimited Creative Testing
Creative testing has been broken for years. Well, not entirely broken but we can certainly make it better. Most creative testing is too slow, too expensive, or too disconnected to help shape the actual work. So testing gets skipped, and campaigns go live without enough proof theyโll perform. ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ฎ๐๐ด๐ฒ ๐๐ gives teams a better…
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New Creative Development Workflow
Testing shouldnโt be a checkpoint. It should be part of the creative process. Too often, testing happens too late, after creative decisions are made and budgets are spent. With ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ฎ๐๐ด๐ฒ ๐๐, that workflow shifts. Now you can test ideas early, at storyboard or animatic, and see what connects within minutes. Then refine, retest, and…
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๐ How Accurate Are Your Ad Evaluations ๐
Evaluating the success of your ads is tough, especially with so many moving parts. But Creative Gauge AIโข makes it simple, fast, and affordable. We tested 20 fast-food ads, and the findings were eye-opening: โข Ads with strong emotional connections were more effective overall. โข But ads that didnโt clearly link back to the brand…
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Category Data From MSW Creative Gauge AI: Bathroom Tissue ๐งป
Background The MSW Creative GaugeTM AI service evaluates the sales potential of advertisements of different formats based on the content profile of the ad itself. Results are typically available within minutes making this low-cost tool ideal for applications such as competitive testing, concept screening, early-stage evaluation and landscape analysis. The bathroom tissue category may not…
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What Fast-Food Ads Are Getting Right (and Wrong)!
Hereโs a question for marketers: How well do you understand the effectiveness of your ads? If youโre unsure, youโre not alone. MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance. The result? A lot of ads lack strong brand messaging, which means theyโre missing a huge opportunity to connect…
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Whatโs The True Cost of A/B Testing Ads?ย
The true cost of A/B testing ads – especially when done in-market (i.e., live on media platforms) is significantly higher than most marketers account for. While it may seem like a low-risk way to optimize ad performance, the hidden costs can be substantial when you consider media waste, opportunity cost, time delay, and measurement flaws.…
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Is Your Creative Testing Too Slow? Hereโs a Game-Changer!
If youโre still relying on traditional ad testing methods alone, youโre likely wasting valuable time and resources. Hereโs why: traditional testing is slow, expensive, and while still appropriate in some situations itโs not the answer anymore for the vast majority of assets you create. Thatโs where MSWโs Creative Gauge AIโข steps in, revolutionizing how we…