Category: Customer Acquisition Forecast
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What we do, how we do it and how our clients benefit
What we do: How we do it: How our clients benefit: “…MSW has been validated to actual business results more than any other advertising measurement in the business.” – Quirks “…MSW copy testing system, TouchPoint, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.” – the Marketing Accountability Standards…
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| Video Blog | Strategies for Customer Acquisition
When it comes to achieving success as a CMO, customer acquisition is the make-or-break factor. High turnover in this role often boils down to one thing: hitting or missing acquisition targets. The key to success lies in precision. While traditional methods like launch-and-learn approaches and historical data analysis have their merits, they fall short when…
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Do you measure your ads against norms? It’s time to count customers instead!
It is relatively standard in advertising research to compare the test ads to norms, prior results, and experience. And this is a significant limitation. Even the very best normative databases are flawed. In fact, there’s nothing “normative” about them at all. They lack sufficient representation of all the brands in a category, tend to over-represent…