Category: Employee / customer experience
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Online Video’s Growing Importance in The Media Mix
In our previous posting on “How to Turn the Cord Cutting Trend into an Advantage”, we outlined how substantial video viewing time has migrated to internet-based platforms. This growth of online video has created new levels of complexity and uncertainty in the media buying and placement world, but also has brought new opportunity to those…
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4 KEY EMOTIONS that drive Employee Engagement
How to Engage Employees by Fostering Positive Emotions MSW●ARS Research recently conducted a study on behalf of Dale Carnegie Training’s® 100th Anniversary regarding employee engagement that helps to answer a question many businesses ask today: how to engage employees? Utilizing MSW●ARS’ Apostle™ research technique we found that emotions are some of the main drivers of…
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Has The Great Recession impacted the customer experience?
How many good, loyal employees became “costs” and casualties of “The Great Recession?” The answer to this question is difficult to know from the simple unemployment numbers. Many businesses have made tough decisions to cut staff and reduce costs while at the same time seeking new means to drive organic growth. The real business question…