Category: Humor
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| Video Blog | Humor in Advertising Insights
Since Covid, comedians have had a tough job. What one person finds funny often isn’t to another. This rings true for advertising as well. Humor is common in ads, but its value isn’t inherent—it’s in how you use it. Most traditional metrics like “entertaining” or “fun to watch” don’t predict an ad’s market success. But…
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The Use of Humor in Video Advertising
Humor is a commonly used technique in video advertising. In fact, some advertisers use humor in nearly all the commercials they run. Humor allows agencies to be creative and viewers enjoy being entertained. But of course, the purpose of a video ad is to promote the featured brand. Advertising legend David Ogilvy cautioned against the…