Category: Media Planning and Optimization

  • Television’s Brand Building Power – How It Has Changed Over the Years

    Television’s Brand Building Power – How It Has Changed Over the Years

    Radical changes continue to shape the media landscape. While much recent research has been conducted on the effectiveness of new platforms, less attention has been given to that media plan staple, television advertising. Is television as effective as it was in the 1980s? Or has its role diminished to the point of non-viability? And if…

  • 3 Quick Ways to Dramatically Improve ROMI Without Spending a Penny More

    3 Quick Ways to Dramatically Improve ROMI Without Spending a Penny More

    In the  2010s there may be no better mantra for the marketing function than the old adage “work smarter, not harder”.  Faced with stagnant (or declining!) budgets and staff levels, it is no longer practical to use brute force ad spending to drive marketing returns.  Instead marketers are seeking ways to apply new technology to…

  • MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

    MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

    Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the innovative Outlook® Media Planner. The Outlook Media Planner is an app that enables marketers to run multiple “what-if” scenarios to determine the likely impact their advertising will have on sales and market share. …