Category: Modeling

  • We Don’t Make the Models You Use… We Make the Models You Use Better

    We Don’t Make the Models You Use… We Make the Models You Use Better

    In the world of brand data analytics, models are expected to provide consistent predictive, decision-support to grow the business. Traditional models often fall short of delivering the full potential they promise. They lack the ability to ask the right questions, suffer from incomplete and inaccurate data, and fail to provide insights that drive the full…