Category: Neurocognitive
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| Video Blog | Implicit Measurement: Capturing Certainty using Reaction Times
Unlocking the true essence of consumer behavior requires more than just words. Enter implicit measurement—a method that delves deep into the subconscious. At MSW Research, we combine traditional survey responses with reaction time analysis to reveal unspoken sentiments. Slower responses may signal hesitation to criticize, while quick ones reflect certainty. By harnessing implicit measurement, brands…
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| Video Blog | Neurocognitive Composite Scores
The average commercial loses its audience in the first six seconds. 🕑 So, how do you captivate and maintain attention? Here are 7 neurocognitive composite factors to keep in mind: 1️⃣ Attention Check: Captures viewer interest from the start. 2️⃣ Brand Presence: Ensures brand visibility and impact. 3️⃣ Story Integration: Seamlessly weaves brand into the…
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| Video Blog | Neurocognitive – System 1 Metrics
Ever wondered what truly drives consumer engagement with an Ad or a Brand? At MSW Research, we’ve cracked the code by monitoring people’s brain activity, vision, and skin. Here’s a glimpse into our methodology: 🔍 Motivation: We assess the desire to approach or avoid material. 🧠 Efficiency: We assess cognitive workload to ensure that your…