Category: Predictive Brand Growth Marketing Model™
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| Video Blog | What is the Predictive Brand Growth Model?
Every marketer and market research company operates with some internal model guiding their actions and inquiries. But how explicit are these models? At MSW Research, we took the bold step to articulate our marketing model, drawing from over 60 years of experience. Our Predictive Brand Growth Model serves as the cornerstone of our approach. It’s…
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The “5 CMO Objectives” According to the AMA / Deloitte and How MSW Addresses Each
The 26th edition of the annual CMO survey conducted in February 2021 for the American Marketing Association by Deloitte, identified that the importance of Marketing had increased during the pandemic. CMOs said that they were focused on brand building and reported 5 specific “Objectives”. MSW Research directly addresses each of these “5 CMO Objectives” with…
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Addressing Today’s Marketing Challenges – A New Predictive Brand Growth Marketing Model
All marketing is built upon mental models (conceptual frameworks that allows humans to make sense of the world) that explain how marketing works and inspires and guides action. Many mental models are not explicitly stated, and this leads to confusion when different members of the marketing team have different models. In our experience, companies that…