Category: Qualitative

  • Dissecting Ad Effectiveness Using Our Scene-To-Scene Exercise

    Dissecting Ad Effectiveness Using Our Scene-To-Scene Exercise

    Have you ever struggled to understand why your ad is performing the way it is? Or better yet, which part of the ad is driving its result – and how you can duplicate (or avoid) it in future development efforts? If so, then we have the perfect solution, and it utilizes our validated CCPersuasion metric…

  • 3 Keys to Balancing Technology With Traditional Qualitative Research

    3 Keys to Balancing Technology With Traditional Qualitative Research

    The use of technology and social media in qualitative research over the past few years has undoubtedly been a welcome addition to the researcher’s toolbox.  Indeed, we’re a huge proponent and regularly incorporate such methods into our projects. However, it’s crucial to not let the buzz over technology and social media overshadow the need for solid research…