Category: Qualitative
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Dissecting Ad Effectiveness Using Our Scene-To-Scene Exercise
Have you ever struggled to understand why your ad is performing the way it is? Or better yet, which part of the ad is driving its result – and how you can duplicate (or avoid) it in future development efforts? If so, then we have the perfect solution, and it utilizes our validated CCPersuasion metric…
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3 Keys to Balancing Technology With Traditional Qualitative Research
The use of technology and social media in qualitative research over the past few years has undoubtedly been a welcome addition to the researcher’s toolbox. Indeed, we’re a huge proponent and regularly incorporate such methods into our projects. However, it’s crucial to not let the buzz over technology and social media overshadow the need for solid research…