Category: The Brand Strength Monitor
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The Crypto Bowl: How Crypto Exchange Super Bowl Ads Affected Awareness and Brand Preference
As usual, there was almost as much hype about the ads in the Super Bowl this year as there was about the game itself. And one of the advertising storylines this year centered around Cryptocurrency Exchange ads. This represented a coming-out party for Crypto Exchanges on the year’s biggest advertising stage. While the four Crypto…
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Streaming Services Deep Dive… | The Brand Strength Monitor / RDE Chart of the Week | Pre/Post Pandemic Penetration and Usage
In our last Chart of the Week we started looking at the Subscription Video Streaming Services category and specifically the pandemic winner – HBO Max. This week we’re taking a deep dive and examining the Pre/Post Pandemic Penetration and Usage by demographics. The MSW TBSM tracking service measures category penetration and level of usage as…
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Five Compelling Reasons to Measure Brand Preference
Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference. All the data, examples and Brand Preference methodology that Franks refers to in this video are MSW’s measure of Brand…
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Millennials and Private Label – a Blossoming Problem for National Brands?
It has been well reported and documented that private label brands are surging in the US. Whether it is due to their optimal mix of great value and experience or other reasons, they have forced name brands to re-think strategies. It is also well-known that Millennials are contributing to this trend as they are prioritizing experience over attainment.…
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5 Tracking Best Practices
Late last year we wrote a few pieces about tracking best practices. These pieces really struck a nerve. As 2017 gets rolling and many of you are probably thinking about and evaluating your research needs and objectives for the year we thought it would be helpful to revisit and expand on the theme. As a…
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Samsung’s Exploding Battery Problem and What it Means for Their Brand
Recently, Samsung encountered a problem with some of their lithium ion batteries – they’re exploding! Particularly those in their Galaxy Note 7 smartphones. The causes have been determined1, but there is still a lot to be remedied as many airlines have recently warned passengers not to use them on planes2 and they’ve been forced to…
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When it comes to extending your brand, gaining awareness is less than half the battle
In previous blogs we have commented on the validity and practicality of applying the MASB Brand Investment and Valuation model. In those articles we focused on the value the brand derives from cash flows from existing offerings. But what about potential future cash flows from planned brand extensions not yet launched – both within existing…