Category: The Persuadables
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Persuadables Have The Highest ROI
➟ Political campaigns aren’t the only ones targeting Persuadables. ➟ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers. • In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give…
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| Video Blog | Identifying and Activating the Persuadables℠
The Persuadables are the key to unlocking significant growth opportunities for your brand. Here are the four essential steps to how we identify and activate your Persuadables: 1️⃣ Identify the Persuadables: Utilize our marketplace-validated Brand Preference measure and Brand Franchise Analysis to pinpoint this crucial segment. 2️⃣ Determine Persuasion Strategies: Employ our persuasion driver analysis…
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| Video Blog | Persuadables℠ are Twice as Important
To succeed in the market, a brand must achieve two critical objectives: attract new buyers and retain existing customers. The concept of the Persuadables revolves around this fundamental principle. At the core of any brand’s buyer base are the loyal consumers—the ones you prioritize retaining and safeguarding. Yet, there’s also a segment of consumers who…
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| Video Blog | Who are The Persuadables℠?
The Persuadables are your golden ticket to maximizing advertising ROI. These are the consumers already inclined to choose your brand, making them highly responsive to advertising efforts and delivering exceptional returns. At MSW Research, we’ve honed in on this crucial consumer segment, recognizing its pivotal role in driving brand success. Efficient targeting isn’t about reaching…
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The Persuadables℠; the consumer segment with the highest ROAI
The Persuadables℠; the consumer segment with the highest ROAI. Essentially, it’s a narrowing of your target from a broad-based approach to those consumers who already have a likelihood of choosing your brand. And because they already have a predisposition towards your brand, they are more responsive to advertising, easier to move and ultimately return a…