Category: TouchPoint℠ – Creative Assessment
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TouchPoint℠ – Creative Assessment
At MSW Research, we’re committed to elevating your brand’s creative impact. One of our flagship offerings, TouchPoint℠, stands out as the most predictive and validated solution available in the industry. Endorsed by Quirk’s Media, our TouchPoint℠ system has been rigorously validated against actual business results, setting the standard for advertising measurement. TouchPoint℠ provides invaluable insights…
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Are illuminated User Generated Product Review Videos… The Ultimate Testimonial Format?
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we will be highlighting the most…