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  • | The Brand Strength Monitor / RDE – Chart of the Week |  Chocolate Candy

    | The Brand Strength Monitor / RDE – Chart of the Week | Chocolate Candy

    MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth.  Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…