Category: Validation
-
Introducing Unlimited Creative Testing
Creative testing has been broken for years. It’s time to fix it. Most creative testing is too slow, too expensive, or too disconnected to help shape the actual work. So testing gets skipped, and campaigns go live without enough proof they’ll perform. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗚𝗮𝘂𝗴𝗲 𝗔𝗜 gives teams a better way. Unlimited testing. One price. Any…
-
Assessing the Utility of MSW’s Insight Rabbit Copy Testing Scores in Predictive Analytics: A Validation Case Study
Copy testing has been utilized by advertisers for decades to assess the quality of advertising copy. MSW’s TouchPoint™ copy testing system has been extensively validated, showing that test results on key metrics are predictive of subsequent sales results from airing the tested advertising. A partnership between MSW and predictive marketing analytics firm Keen set out…
-
Validation: More Important than Ever!
More than 100 years ago, John Wannamaker was famously quoted as saying: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Only half? Fast forward 100 years, and many marketers still don’t know how much of their advertising is wasted. And with the myriad new methods for…