Category: Video Blog
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📊 How Accurate Are Your Ad Evaluations 📊
Evaluating the success of your ads is tough, especially with so many moving parts. But Creative Gauge AIâ„¢ makes it simple, fast, and affordable. We tested 20 fast-food ads, and the findings were eye-opening: • Ads with strong emotional connections were more effective overall. • But ads that didn’t clearly link back to the brand…
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What Fast-Food Ads Are Getting Right (and Wrong)!
Here’s a question for marketers: How well do you understand the effectiveness of your ads? If you’re unsure, you’re not alone. MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance. The result? A lot of ads lack strong brand messaging, which means they’re missing a huge opportunity to connect…
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Is Your Creative Testing Too Slow? Here’s a Game-Changer!
If you’re still relying on traditional ad testing methods alone, you’re likely wasting valuable time and resources. Here’s why: traditional testing is slow, expensive, and while still appropriate in some situations it’s not the answer anymore for the vast majority of assets you create. That’s where MSW’s Creative Gauge AIâ„¢ steps in, revolutionizing how we…
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Marketing Model Explains Growth and Decay
We spend so much time chasing growth, but what about the factors that lead to brand decline? Our model explains both. ✔ It’s often not just about losing market share, but about how consumers’ needs evolve in fuzzy categories. ➤ At MSW Research, we’ve developed a predictive model that not only explains how brands grow,…
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Connecting Brand Strategy from Top Down to Bottom Up
For years, marketing insights were limited to large brands. BrandEdge now detects consumer behavior shifts across all market sizes. Nearly all marketing was driven from the top and executed at the bottom, with cost and time restricting consumer insights investments to mostly the corporate level. ➤ The belief that markets did not change quickly enough…
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The Power of Creativity to Build Brands
Creativity in brand building is more than just a catchy ad. We believe it’s the sum of every brand touchpoint. ⎔ True creativity extends beyond traditional advertising. It’s not a singular effort, but an iterative process that begins with strategic planning, followed by creation, refinement, performance tracking, and continual improvement. ⎔ It encompasses every…
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Persuadables Have The Highest ROI
➟ Political campaigns aren’t the only ones targeting Persuadables. ➟ Just like election teams focus on persuadable voters, brands should zero in on persuadable consumers. • In marketing, targeting those on the fence or open to your brand delivers the highest ROI. These consumers are more likely to respond to your message and give…
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Synthetic Data, Sample Boosting, and more…
When you hear terms like synthetic data or AI sample boosting, they may sound positive due to their connection with AI. ⚙️ ▪︎ However, these techniques can have significant effects on your data—often similar to the survey fraud issues our industry faces. ▪︎ Understanding the difference between sample boosting and traditional weighting is crucial,…
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Causal and Generative AI
✔︎ At MSW Research, we combine the strengths of generative and causal #AI to build our Creative Effectiveness Score. While generative AI creates content based on existing data, causal AI predicts future outcomes and provides insights into why those outcomes occur. That’s why our AI Creative Effectiveness Score uses both. This allows it to…
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Let’s Talk AI – Sample Boosting
Sample boosting is becoming a popular term – the use of synthetic respondents to enhance or replace real survey participants. These are also referred to as synthetic users, synthetic personas, or virtual audiences. ➤ The concept of sample boosting—adding synthetic respondents to surveys—is sometimes confused with old-school weighting techniques. However, generative AI can lead…