Category: Video Blog
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Brand Equity vs. Brand Health
What is the difference between Brand Equity and Brand Health? → represents the value of a brand, built from all its market activities—name, image, advertising, service quality, and more. It’s the reason consumers prefer one brand over another and may even pay more for it. → tells us how the brand has evolved and where…
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| Video Blog | Humor in Advertising Insights
Since Covid, comedians have had a tough job. What one person finds funny often isn’t to another. This rings true for advertising as well. Humor is common in ads, but its value isn’t inherent—it’s in how you use it. Most traditional metrics like “entertaining” or “fun to watch” don’t predict an ad’s market success. But…
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| Video Blog | How MSW’s Creative Effectiveness Score Works
Creating impactful ads is crucial for brand growth. At MSW Research, our Brand Preference Measure has been the gold standard for over 50 years, accurately predicting sales outcomes. We’ve identified 150 creative content elements that influence Brand Preference and sales. Our AI tool identifies these elements in four key dimensions: emotional connection, rational appeal, brand…
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| Video Blog | Frame by Frame Creative Testing
Ever wondered what makes an ad truly effective? At MSW Research, we’ve cracked the code. Our AI Creative Effectiveness Score provides you with comprehensive deliverables designed to enhance your advertising efforts. Our AI, trained on 50+ years of data, identifies 150 creative content elements to give you individual scores on four key dimensions: 📈 Emotional…
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| Video Blog | Why MSW’s Creative Effectiveness Score Is Different
In today’s competitive market, data-driven insights make all the difference. At MSW Research, our AI Creative Effectiveness Score is a game-changer in the advertising research industry. Here’s why: 1️⃣ : Our score is designed to drive more sales, volume, and market share, delivering a higher ROI from your marketing budget. 2️⃣ – : We’ve trained…
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| Video Blog | Why is Texas Roadhouse so successful?
When it comes to brand success, Texas Roadhouse sets the standard. 🥩 Texas Roadhouse isn’t just a top steakhouse—it dominates the market, commanding about a third of all chain steakhouse revenues in the U.S. The secret to their success isn’t the number of locations. → Instead, it’s their exceptional performance per restaurant. Each Texas Roadhouse…
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| Video Blog | Customer Satisfaction
Satisfaction alone won’t drive your business forward—loyalty will. Companies have been measuring customer satisfaction since the 1750s, and by the 1980s, it became a standard practice. Here’s the thing: measuring customer satisfaction isn’t an end in itself. It’s a means to achieving customer loyalty. As the old saying goes, “Satisfaction is worthless, loyalty is priceless.”…
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| Video Blog | Brand Health
Brand health hinges on two dimensions: market strength and perceptual strength. These dimensions come together in a two-by-two grid: ⭐ Top Right: High-Performance Stars These brands excel in both market and perceptual strength. 🎯 Top Left: Niche Brands High perceptual strength but low market strength. 🔖 Bottom Right: Generic Brands High market strength but low…
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| Video Blog | Auto Insurance – Who Cares?
Cutting back on advertising is a surefire way to lose market share in the auto insurance industry. People only think of auto insurance in two situations: → After an accident claim is poorly handled → When they receive a significantly higher bill for the next 6-month period In both cases, drivers start looking for alternative…
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| Video Blog | Case Study: Disruptive Growth in the Rx Category
Our pharmaceutical client soared above the competition with a remarkable 28% margin, far surpassing the industry average of 17%. Here’s how we did it: 1️⃣ We identified receptive groups and physician types for tailored messaging.2️⃣ We crafted impactful messages for healthcare providers and patients.3️⃣ We utilized advanced techniques to gauge advertising responses.4️⃣ We monitored effectiveness…