Category: Video Blog
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UMICH Consumer Sentiment Index
Lower consumer sentiment isnโt the end of growth. But it is a signal to adapt. The University of Michigan’s November sentiment index came in at 50.3. Thatโs barely above where we stood in 2022, despite a year of recovery headlines. What does that mean for brands? It means consumers are preparing to spend less. And…
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Introducing Unlimited Creative Testing
Creative testing has been broken for years. Well, not entirely broken but we can certainly make it better. Most creative testing is too slow, too expensive, or too disconnected to help shape the actual work. So testing gets skipped, and campaigns go live without enough proof theyโll perform. ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ฎ๐๐ด๐ฒ ๐๐ gives teams a better…
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New Creative Development Workflow
Testing shouldnโt be a checkpoint. It should be part of the creative process. Too often, testing happens too late, after creative decisions are made and budgets are spent. With ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ฎ๐๐ด๐ฒ ๐๐, that workflow shifts. Now you can test ideas early, at storyboard or animatic, and see what connects within minutes. Then refine, retest, and…
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Growth Navigator 1
Whenโs the last time your brand strategy got a true reset? Every few years, even the best brands need a moment of strategic clarity. We helped one major snack brand do just that. The marketing team had no shortage of data. But they were stuck. Everything pointed backward. So we led a full brand strategy…
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Growth Navigator 2
What would your brand strategy look like if it started with the truth instead of assumptions? Every brand has siloed data. But very few have a clear, unified strategy. Thatโs where Growth Navigator comes in. It helps align what truly matters. First, we identify the consumer truth. How people think, behave, and perceive the category.…
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Giving Finance Confidence in Marketing’s Promises
Want marketing and finance on the same page? Start with preference. Too often, marketing and finance feel like theyโre speaking different language. Finance wants to know: ๐ฉ๐ฐ๐ธ ๐ธ๐ช๐ญ๐ญ ๐ต๐ฉ๐ช๐ด ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ช๐ฎ๐ฑ๐ข๐ค๐ต ๐ต๐ฉ๐ฆ ๐ฃ๐ฐ๐ต๐ต๐ฐ๐ฎ ๐ญ๐ช๐ฏ๐ฆ? Thatโs where preference becomes the bridge. Thereโs a quantifiable relationship between preference, share, revenue, and profit. If you can show how…
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Brand Advantage Tracking
Constant tracking creates constant confusion. Always-on tracking sounds great until you’re buried in meaningless fluctuations. ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฑ๐๐ฎ๐ป๐๐ฎ๐ด๐ฒ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐น๐. We donโt chase weekly numbers. We focus on the moments that matter. We build tracking around decision points. That way, you have the sample size and structure to make confident decisions. No more asking if…
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๐ฌ See MSWโs Creative Gauge AI in Action โ Video Demo
Curious how your creative will perform before you spend on media or A/B testing? In this short video demo, one of our users will walk you through how Creative Gauge AI worked for them. this AI driven analysis tool evaluates an actual piece of creative, identifies what to fix, and shows how those changes improve…
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Brand Building Isnโt Dead. Itโs More Important Than Ever.
An email about an upcoming marketing conference landed in my inbox. One line stopped me cold: They saidโฆ โ๐๐ฐ๐ฏ๐ฆ ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ฆ ๐ฅ๐ข๐บ๐ด ๐ฐ๐ง ๐ฃ๐ณ๐ข๐ฏ๐ฅ-๐ฃ๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ฆ๐ด ๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ๐ฆ๐ฅ ๐ต๐ฐ ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ ๐ญ๐ช๐ง๐ฆ๐ญ๐ฐ๐ฏ๐จ ๐ญ๐ฐ๐บ๐ข๐ญ๐ต๐บ.โ Wow! Letโs be clear, that is completely wrong! The idea that brand building is outdated or obsolete doesnโt line up with the evidence, or with…
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๐ ๐ฅ๐๐ ๐ถ๐ป ๐๐ฐ๐๐ถ๐ผ๐ป – ๐๐ผ๐ ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐๐ฟ๐ผ๐
Forget what youโve heard – brands donโt grow through loyalty. They grow through ๐ฝ๐ฒ๐ป๐ฒ๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป: more people choosing them more often. And what drives choice? ๐ฃ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ. RDE explains how to build that Preference: โข ๐ฅ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐ฐ๐ฒ fuels trial. โข ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ enables price strength. โข ๐๐บ๐ผ๐๐ถ๐ผ๐ป drives advocacy and memory. Weโve used this approach with clients across categories,…