Category: Video Blog
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TouchPoint℠ – Creative Assessment
At MSW Research, we’re committed to elevating your brand’s creative impact. One of our flagship offerings, TouchPoint℠, stands out as the most predictive and validated solution available in the industry. Endorsed by Quirk’s Media, our TouchPoint℠ system has been rigorously validated against actual business results, setting the standard for advertising measurement. TouchPoint℠ provides invaluable insights…
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| Video Blog | MSW Sifter℠, early-stage message and value proposition test
The key to successful advertising lies in a strong value proposition. At MSW Research, we understand the critical role that a robust value proposition plays in shaping effective campaigns. Our MSW Sifter℠ methodology offers an early-stage message and value proposition test, allowing brands to identify the right foundation for their advertising endeavors. Through extensive research…
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| Video Blog | Emotional Evaluation of Ads: Case Study
Advertising isn’t just about selling a product—it’s about shaping perceptions and emotions. In our recent analysis of fast food advertising, we delved into the subtle shifts in brand perceptions brought about by ad campaigns. Take McDonald’s, for instance—the epitome of convenience and affordability. Through strategic campaigns, it’s now positioning itself as a brand that friends…
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| Video Blog | Impact of Ads: Case Study
Advertising isn’t one-size-fits-all—it’s about understanding your audience and tailoring your message accordingly. In our recent case study on fast food advertising, we delved into the complexities of brand relationships and how ads impact consumer behavior. What did we uncover? Wendy’s and Sonic successfully draw in various user groups, enhancing loyalty and re-engaging lapsed users. Meanwhile,…
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| Video Blog | Background Position: Case Study
Advertising for established brands serves a crucial purpose: reinforcing brand position, enhancing saliency, and strengthening loyalty. But what if you could do more than just remind people you exist? What if you could nudge perceptions and drive real change in brand preference? Enter landscape advertising—a powerful technique designed to navigate the competitive landscape. At MSW…
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| Video Blog | Strategic Branding for Margin Growth
In the realm of successful brands, one thing stands out: distinctive brand assets. Whether it’s a memorable color, logo, design, or jingle, these cues aid in memory encoding and signal availability. Yet, the true value of these assets lies in the eyes of consumers. They expect a return on their investment in terms of time,…
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| Video Blog | Importance of Retention and Brand Loyalty
In the world of brands, loyalty reigns supreme. Yet, the truth is, most consumers aren’t loyal to any single brand. At MSW Research, we delve beyond behavioral loyalty, focusing on attitudinal loyalty—the kind that makes a brand their top choice, their go-to. Our research reveals a stark reality: only half of all customers feel loyal…
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| Video Blog | Strategies for Customer Acquisition
When it comes to achieving success as a CMO, customer acquisition is the make-or-break factor. High turnover in this role often boils down to one thing: hitting or missing acquisition targets. The key to success lies in precision. While traditional methods like launch-and-learn approaches and historical data analysis have their merits, they fall short when…
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| Video Blog | Identifying and Activating the Persuadables℠
The Persuadables are the key to unlocking significant growth opportunities for your brand. Here are the four essential steps to how we identify and activate your Persuadables: 1️⃣ Identify the Persuadables: Utilize our marketplace-validated Brand Preference measure and Brand Franchise Analysis to pinpoint this crucial segment. 2️⃣ Determine Persuasion Strategies: Employ our persuasion driver analysis…
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| Video Blog | Persuadables℠ are Twice as Important
To succeed in the market, a brand must achieve two critical objectives: attract new buyers and retain existing customers. The concept of the Persuadables revolves around this fundamental principle. At the core of any brand’s buyer base are the loyal consumers—the ones you prioritize retaining and safeguarding. Yet, there’s also a segment of consumers who…