Category: Video Blog
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| Video Blog | Who are The Persuadables℠?
The Persuadables are your golden ticket to maximizing advertising ROI. These are the consumers already inclined to choose your brand, making them highly responsive to advertising efforts and delivering exceptional returns. At MSW Research, we’ve honed in on this crucial consumer segment, recognizing its pivotal role in driving brand success. Efficient targeting isn’t about reaching…
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| Video Blog | Using Brand Health Tracking to Grow
Brand health tracking isn’t just about data collection, it’s about actionable insights that drive tangible growth. It’s crucial to conduct a comparative analysis to identify performance gaps vis-a-vis competitors. Are there awareness deficits? Is your brand lacking saliency or association with key usage occasions? At the heart of brand growth lies the expansion of penetration—the…
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| Video Blog | The Six Essentials of Brand Health Tracking
Navigating the complexities of brand health tracking requires a strategic approach that goes beyond surface-level metrics. Here are the 6 essentials for successful brand health tracking: 1️⃣ When it comes to brand health tracking, simplicity is key. Complicated systems often go unused. 2️⃣ Next, a cohesive marketing model is essential for guiding tracking efforts. At…
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| Video Blog | The True Purpose of Brand Health Tracking
Brand health tracking isn’t just about reflecting on past performance; it’s about charting the course for the future. We break it down into five essential components: 1️⃣ Competitive Positioning Analysis: Evaluating where your brand stands compared to competitors; identifying strengths, weaknesses, and opportunities. 2️⃣ Trend Analysis: Understanding the patterns and shifts that have shaped your…
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| Video Blog | Balancing Brand and Performance in Marketing
Are you prioritizing brand building or solely focusing on performance metrics? In the ongoing marketing debate between brand building and performance metrics, it’s crucial to strike a balance. While performance metrics often seem more tangible, overlooking brand building can lead to long-term setbacks. Focusing solely on performance metrics risks falling into the trap of believing…
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| Video Blog | Why Your Brand’s Value Proposition Matters Most
Your brand’s value proposition is the cornerstone of success in advertising. As I discussed in my previous video, creative quality reigns supreme, but it all starts with a solid value proposition and brand promise. At MSW Research, our extensive research across countless creatives and leading brands has shown time and again that without a strong…
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| Video Blog | Creative Quality vs. Media Spend
In marketing, quality beats quantity. When it comes to crafting a successful marketing plan, the setup and creativity are paramount. The numbers don’t lie: spending alone only explains 13% of sales change, while creative quality explains a whopping 52%. That’s four times more impact! 💡 While spending has its place, it’s the strategic execution and…
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| Video Blog | Decoding Brand Relationships with MSW BrandEdge℠
Strong brands hinge on strong relationships. However, much of the data available to brands regarding these relationships tends to be transactional, lacking the depth needed to truly understand them. Transactional data often skews perspectives towards short-term effects, overlooking the deeper nuances of consumer behavior and preferences. To truly cultivate Brand Preference, brands must delve into…
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| Video Blog | Unveiling Market Opportunities with MSW BrandEdge℠
Competition is becoming increasingly challenging in today’s market. With limited budgets and the constant pressure to innovate, larger projects are given priority. However, this often results in smaller markets being overlooked. Even though small markets will have transactional data, it’s often not enough to uncover the ‘whys’ behind certain market results. This is where MSW…
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| Video Blog | Accelerating Speed to Market with MSW BrandEdge℠
Speed to market is critical like never before. Consumer insights teams, in particular, face the challenge of doing more with less, needing to prioritize projects swiftly to maximize time and resources. With limited resources, these professionals must measure and prioritize effectively, making informed decisions without relying solely on guesswork. However, agility is equally vital. Traditional…