Category: Video Blog
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| Video Blog | Why Your Brand’s Value Proposition Matters Most
Your brand’s value proposition is the cornerstone of success in advertising. As I discussed in my previous video, creative quality reigns supreme, but it all starts with a solid value proposition and brand promise. At MSW Research, our extensive research across countless creatives and leading brands has shown time and again that without a strong…
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| Video Blog | Creative Quality vs. Media Spend
In marketing, quality beats quantity. When it comes to crafting a successful marketing plan, the setup and creativity are paramount. The numbers don’t lie: spending alone only explains 13% of sales change, while creative quality explains a whopping 52%. That’s four times more impact! 💡 While spending has its place, it’s the strategic execution and…
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| Video Blog | Decoding Brand Relationships with MSW BrandEdge℠
Strong brands hinge on strong relationships. However, much of the data available to brands regarding these relationships tends to be transactional, lacking the depth needed to truly understand them. Transactional data often skews perspectives towards short-term effects, overlooking the deeper nuances of consumer behavior and preferences. To truly cultivate Brand Preference, brands must delve into…
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| Video Blog | Unveiling Market Opportunities with MSW BrandEdge℠
Competition is becoming increasingly challenging in today’s market. With limited budgets and the constant pressure to innovate, larger projects are given priority. However, this often results in smaller markets being overlooked. Even though small markets will have transactional data, it’s often not enough to uncover the ‘whys’ behind certain market results. This is where MSW…
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| Video Blog | Accelerating Speed to Market with MSW BrandEdge℠
Speed to market is critical like never before. Consumer insights teams, in particular, face the challenge of doing more with less, needing to prioritize projects swiftly to maximize time and resources. With limited resources, these professionals must measure and prioritize effectively, making informed decisions without relying solely on guesswork. However, agility is equally vital. Traditional…
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| Video Blog | How MSW Uses Brand Relationships
At MSW Research, we leverage brand relationships in three distinct ways to uncover insights and drive strategic decisions. Here is how: 1️⃣ Firstly, in category analysis, we delve deep into consumer-brand connections within the competitive landscape. By understanding why individuals choose one brand over another, we unravel the intricate dynamics of consumer preferences and behaviors.…
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| Video Blog | The Role of Brand Relationships
In the intricate world of consumer decisions, brand relationships hold immense power. They shape how individuals engage with products and influence the dynamics of entire markets. With every new brand entry or product innovation, these relationships undergo significant shifts, impacting consumer behaviors in many ways. At their core, brand relationships are built on emotional connections.…
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| Video Blog | What Are Brand Relationships
In marketing, relationships come in two forms: attitudinal and behavioral. As a consumer insights company, our focus lies in understanding what drives consumer thoughts, knowing that thoughts shape actions. We start with 100% of consumers in the market—are they aware of the brand? Have they tried it? Are they still using it? Or have they…
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| Video Blog | The Impact of Brand Preference on Consumers
Brand Preference has a significant influence over consumer behavior. Understanding consumer behavior is key to unlocking brand success. At the heart of this understanding lies Brand Preference—a powerful force that shapes consumer decisions and drives brand growth. Here’s why Brand Preference stands out as a leading metric in brand marketing: 1️⃣ Brand Preference leads to…
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| Video Blog | Why Brand Preference Stands Out
There’s no denying it—Brand Preference stands tall among the metrics in brand marketing. But what sets it apart? Quirk’s Media, a leading publication in market research, has underscored MSW’s validation to real business results, a testament to our commitment to precision in advertising measurement. Marketing-Accountability-Standards-Board praises Touchpoint, our copy-testing system, for its unmatched ability to predict…