Category: Video Blog

  • | Video Blog | The Power of Brand Preference in Driving Sales

    | Video Blog | The Power of Brand Preference in Driving Sales

    MSW Research‘s Predictive Brand Framework integrates proven metrics and diagnostic measures, guiding brands across the development cycle – from inception to tracking feedback. Brand Preference, a consistent measure throughout, boasts a remarkable correlation to sales and market share. This correlation fuels accurate forecasts, like our customer acquisition predictions, painting a precise picture of market movement.…

  • | Video Blog | Brand Perceptions and Relationships

    | Video Blog | Brand Perceptions and Relationships

    Every brand interaction shapes a relationship. Whether it’s brand loyalty, indifference, or discovery, each encounter influences the narrative in consumers’ minds. At MSW Research, we understand that brands exist within the intricate web of perceptions and relationships. But what drives these relationships? Brands reside in the psyche, a culmination of associations, emotions, and experiences. Perceptions,…

  • | Video Blog | What is Brand Preference?

    | Video Blog | What is Brand Preference?

    Preference is the bedrock of our operations at MSW Research. It’s not just a concept, it’s the compass guiding our every move. Backed by independent validation, Preference stands as the gold standard, revealing the nuances that distinguish brands across borders and through time. But what exactly is Preference? It’s more than a measure; it’s a…

  • | Video Blog | What is the Predictive Brand Growth Model?

    | Video Blog | What is the Predictive Brand Growth Model?

    Every marketer and market research company operates with some internal model guiding their actions and inquiries. But how explicit are these models? At MSW Research, we took the bold step to articulate our marketing model, drawing from over 60 years of experience. Our Predictive Brand Growth Model serves as the cornerstone of our approach. It’s…