If you’re still relying on traditional ad testing methods alone, you’re likely wasting valuable time and resources.
Here’s why: traditional testing is slow, expensive, and while still appropriate in some situations it’s not the answer anymore for the vast majority of assets you create.
That’s where MSW’s Creative Gauge AI™ steps in, revolutionizing how we evaluate ad effectiveness.
Using AI-driven insights, Creative Gauge delivers instant, data-backed evaluations in under 1 minute per ad. Yes, you heard that right. Less than a minute!
For example, we tested 20 fast-food restaurant ads. We picked ads with a focus on overall brand messaging instead of limited time offers, meal deals and promotions. What did we find?
• 25% of the ads scored strong,
• 55% were moderate,
• 20% performed poorly.
And this distribution is very typical – only about a quarter of ads tested are strong ads. The rest are average or even bad.
What’s even more exciting about these results – they’re actionable—the data doesn’t just sit there.
You get actionable recommendations for improving brand messaging, emotional connection, brand linkage, and advertising structure.
With Creative Gauge AI™, you get speed, affordability, and clarity. Are you ready to optimize your advertising?
Connect with us to get the full white paper.