Mindblown: a blog about philosophy.
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| Video Blog | The Power of Brand Preference in Driving Sales
MSW Research‘s Predictive Brand Framework integrates proven metrics and diagnostic measures, guiding brands across the development cycle – from inception to tracking feedback. Brand Preference, a consistent measure throughout, boasts a remarkable correlation to sales and market share. This correlation fuels accurate forecasts, like our customer acquisition predictions, painting a precise picture of market movement.…
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| Video Blog | Brand Perceptions and Relationships
Every brand interaction shapes a relationship. Whether it’s brand loyalty, indifference, or discovery, each encounter influences the narrative in consumers’ minds. At MSW Research, we understand that brands exist within the intricate web of perceptions and relationships. But what drives these relationships? Brands reside in the psyche, a culmination of associations, emotions, and experiences. Perceptions,…
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| Video Blog | What is Brand Preference?
Preference is the bedrock of our operations at MSW Research. It’s not just a concept, it’s the compass guiding our every move. Backed by independent validation, Preference stands as the gold standard, revealing the nuances that distinguish brands across borders and through time. But what exactly is Preference? It’s more than a measure; it’s a…
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| Video Blog | What is the Predictive Brand Growth Model?
Every marketer and market research company operates with some internal model guiding their actions and inquiries. But how explicit are these models? At MSW Research, we took the bold step to articulate our marketing model, drawing from over 60 years of experience. Our Predictive Brand Growth Model serves as the cornerstone of our approach. It’s…
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The First Step in Designing a Tracking Study
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
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Impact of Turmoil in the Airline Industry: 2022 to 2023
The airline industry has been going through a difficult time; COVID shutdowns, Staff shortages, Inflation, weather and FAA system outages. Some airlines tried to recover from COVID too quickly and have then had to rollback planned/scheduled expansions. The result is misery for passengers, who can expect long lines, packed flights, less space on board and…
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We Don’t Make the Models You Use… We Make the Models You Use Better
In the world of brand data analytics, models are expected to provide consistent predictive, decision-support to grow the business. Traditional models often fall short of delivering the full potential they promise. They lack the ability to ask the right questions, suffer from incomplete and inaccurate data, and fail to provide insights that drive the full…
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| Chart of The Week | Fast Casual Dining Restaurants: Change in Brand Preference
The MSW TBSM tracking service measures Brand Preference as one component of the survey. Brand Preference was collected for approximately twenty major Fast Casual Restaurant brands in both Q1 2022 (among 1000 demographically and geographically balanced respondents) and Q1 2023 (among 500 similarly balanced respondents). This week’s chart examines the five fast casual options that…
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Super Bowl – Super Price Tag: Is Super Bowl Advertising Worth It?
The Super Bowl is an enormous event – arguably the biggest in the United States. And it’s much more than the game itself. It’s also the parties, the playoff pools, the bloated halftime show and of course the commercials. Advertising has become an integral part of the event. But that prominence comes with quite a…
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TBSM Chart of the Week 2022 Review
The MSW TBSM tracking service collects a variety of metrics across a wide range of categories. Throughout 2022, we published Charts of the Week using data drawn from the TBSM survey. Six different categories and multiple measures within each category have been explored. The categories were: • Subscription Streaming Video Services • Cryptocurrency Exchanges •…
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