Mindblown: a blog about philosophy.
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| The Brand Strength Monitor / RDE Chart of the Week | Department Stores
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth and brand strength. Our ongoing Chart of the Week series is dedicated to sharing RDE and CCPreference® Brand Strength results for a variety of categories. If you have…
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| Chart of the Week | Smartphones
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…
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| Chart of the Week | Fast Food
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category – give us…
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Five Compelling Reasons to Measure Brand Preference
Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference. All the data, examples and Brand Preference methodology that Franks refers to in this video are MSW’s measure of Brand…
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Validation: More Important than Ever!
More than 100 years ago, John Wannamaker was famously quoted as saying: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Only half? Fast forward 100 years, and many marketers still don’t know how much of their advertising is wasted. And with the myriad new methods for…
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| Chart of the Week | Automobile Insurance
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our Chart of the Week is dedicated to sharing RDE results for a variety of categories. If you have questions about your category – give us a call. RDE…
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Chart of The Week – Athletic Shoes
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. In the coming weeks our Chart of The Week will be dedicated to sharing RDE results for a variety of categories. If you have questions about your category…
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Younger viewers watch more Online Video than Live TV – don’t worry though, we have tools for both.
You are almost certainly familiar with the changing landscape of media viewership in the US. The battle between traditional and newer media has many fronts, which has led to hypotheses attempting to answer “why” each is occurring. First, for context, we will take a step back to explain: On the surface, both mediums return fairly…
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A Case Study – How to Know Which Competitors’ Customers Your Ad is Going to Steal
Across categories, companies/brands will oftentimes create an advertising initiative that is meant to target a certain competitor, or groups of competitors. In doing so, they likely employ a communication strategy that they believe will target those consumers currently purchasing products/services from said competitors. The problem is: How do they actually know if their communication strategy…
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Dissecting Ad Effectiveness Using Our Scene-To-Scene Exercise
Have you ever struggled to understand why your ad is performing the way it is? Or better yet, which part of the ad is driving its result – and how you can duplicate (or avoid) it in future development efforts? If so, then we have the perfect solution, and it utilizes our validated CCPersuasion metric…
Got any book recommendations?