Mindblown: a blog about philosophy.
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| The Brand Strength Monitor / RDE – Chart of the Week | Streaming Services
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…
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| The Brand Strength Monitor / RDE Chart of the Week | Hotels
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want…
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| The Brand Strength Monitor / RDE – Chart of the Week | Credit Cards
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…
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| The Brand Strength Monitor / RDE Chart of the Week | Department Stores
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth and brand strength. Our ongoing Chart of the Week series is dedicated to sharing RDE and CCPreference® Brand Strength results for a variety of categories. If you have…
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| Chart of the Week | Smartphones
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category or want your own…
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| Chart of the Week | Fast Food
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our ongoing Chart of the Week series is dedicated to sharing RDE results for a variety of categories. If you have questions about your category – give us…
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Five Compelling Reasons to Measure Brand Preference
Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference. All the data, examples and Brand Preference methodology that Franks refers to in this video are MSW’s measure of Brand…
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Validation: More Important than Ever!
More than 100 years ago, John Wannamaker was famously quoted as saying: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Only half? Fast forward 100 years, and many marketers still don’t know how much of their advertising is wasted. And with the myriad new methods for…
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| Chart of the Week | Automobile Insurance
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our Chart of the Week is dedicated to sharing RDE results for a variety of categories. If you have questions about your category – give us a call. RDE…
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Chart of The Week – Athletic Shoes
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. In the coming weeks our Chart of The Week will be dedicated to sharing RDE results for a variety of categories. If you have questions about your category…
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