Mindblown: a blog about philosophy.
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Category Data From MSW Creative Gauge AI: Bathroom Tissue 🧻
Background The MSW Creative GaugeTM AI service evaluates the sales potential of advertisements of different formats based on the content profile of the ad itself. Results are typically available within minutes making this low-cost tool ideal for applications such as competitive testing, concept screening, early-stage evaluation and landscape analysis. The bathroom tissue category may not…
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What Fast-Food Ads Are Getting Right (and Wrong)!
Here’s a question for marketers: How well do you understand the effectiveness of your ads? If you’re unsure, you’re not alone. MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance. The result? A lot of ads lack strong brand messaging, which means they’re missing a huge opportunity to connect…
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What’s The True Cost of A/B Testing Ads?
The true cost of A/B testing ads – especially when done in-market (i.e., live on media platforms) is significantly higher than most marketers account for. While it may seem like a low-risk way to optimize ad performance, the hidden costs can be substantial when you consider media waste, opportunity cost, time delay, and measurement flaws.…
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Is Your Creative Testing Too Slow? Here’s a Game-Changer!
If you’re still relying on traditional ad testing methods alone, you’re likely wasting valuable time and resources. Here’s why: traditional testing is slow, expensive, and while still appropriate in some situations it’s not the answer anymore for the vast majority of assets you create. That’s where MSW’s Creative Gauge AI™ steps in, revolutionizing how we…
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Brand Health, Equity, or Ad Tracking? Get Clarity.
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
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CMOs and Insights Professionals, you’re killing your brand growth. Here’s how it happened…
Many Years ago, before the internet, brands focused on building strong foundations. We did concept testing to find the “big ideas” and copy testing, to build awareness, preference, and emotional connections with audiences. We took our time. Advertising was slower, but it was effective. Brands grew, and everyone was happy. Then came the internet. Suddenly,…
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The Funnel Advantage
The Purchase Funnel is growing up. Let’s put it to work for your brand. The Purchase Funnel is a fundamental document for every company. It provides a common language that explains how each function contributes to the total business objective.
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Chart of The Week; Creative Gauge AI™ – Fast Food Category Analysis
In today’s fast-paced advertising landscape, brands and agencies face growing challenges in testing and optimizing creative content effectively. Traditional methods of ad testing are slow, costly, and often yield limited, subjective insights. MSW’s Creative Gauge AI™ revolutionizes this process by providing an AI-driven solution that delivers instant, data-backed evaluations of creative effectiveness.
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Proof That Achieving Double-Digit Brand Growth is Possible
MSW’s Brand Growth Framework™, Customer Commitment Preference™ measure and Brand Relationship Analysis™ plus other proprietary brand growth analytic tools, are proven to help clients improve KPI brand performance significantly.
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Designing a Tracking Study
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health, or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
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