Mindblown: a blog about philosophy.
-
Smartphone video content consumption on the rise
We recently surveyed our growing panel of smartphone consumers about their video consumption habits, and it’s clear that the smartphones are starting to keep pace with desktops and laptops as the method chosen to view video. Polling over 400 consumers, we asked how many had watched some form of video on their smartphones in the…
-
iPhone users: more iPad, less desktop in 2012
A recent SurveyApp survey we conducted among our mobile consumer panel, revealed that nearly a third of all iPhone users plan on beginning to use an iPad in 2012. Those same respondents believe that 2012 will also signal a marked decrease in their use of a desktop computer. Interestingly enough, it appears that the iPhone,…
-
When PUSH Becomes Shove
When PUSH becomes shove. Brands might be looking at PUSH messaging as the holy grail of consumer CRM & dialoging, but it begs the question; how much push is too much? Smartphone consumers find value in getting messages from brands that know just the right way of reaching them with valuable news, information or offers,…
Got any book recommendations?