Mindblown: a blog about philosophy.
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How to Turn the Cord Cutting Trend into an Advantage
For many years, cable and satellite television services have been viewed almost as a utility akin to electric, water or telephone service – as an essential. However, recent trends toward cord cutting – the discontinuation of cable service – and cord shaving – changing to smaller and less expensive television packages – is dramatically changing…
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Creative is King – Long Live Great Creative!
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we have been highlighting the most…
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Is Brand Preference Marketing’s Higgs Boson?
Chances are you have heard of the Higgs Boson, an elusive elementary particle that physicists have spent the last fifty years and billions of dollars to find. Reports of its potential discovery have captured headlines around the globe. If verified, not only will it help cement our mathematical understanding of how the universe works, but…
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Mobile Ads – The Timely Pocket-Sized Ads with Big Potential
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we have been highlighting the most…
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2014 TMRE Conference in Boca Raton
We’d like to thank everyone for stopping by our booth at the TMRE Conference in Boca this week. It was good catching up with old friends and colleagues and nice meeting new ones. Here’s a very quick time lapse video of set up and tear down at the conference that I shot on my GoPro.…
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Digital Just Got BIGGER – OOH!
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we have been highlighting the most…
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Long-Form Video: Reversing the Trend in Commercial Length
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we will be highlighting the most…
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The Secret to Successful Culturally Targeted and Inclusive Advertising
Not since the advent of the television ad in 1941 has the potential for new ad formats been so great. The emergence of digital platforms is enabling marketers to experiment with a number of new ad formats, each of which could revolutionize marketing as we know it. Throughout 2014 we are highlighting the most effective…
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How do you know if patients are actually getting your message?
Recently a client came to us with an urgent issue. This issue was around understanding if their very important compliance messaging was actually reaching consumers and having an impact. The client did not have months to wait to understand if the communication was remembered and understood – so they came to us! By utilizing our…
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Celebrity Advertising – Pitfalls or Payoffs?
Celebrity Advertising: Pitfalls or Payoffs? In many ways we live in a celebrity driven culture. Whether it be television, movies, music, sports, fashion or politics; star power rules. We read celebrity news, watch them on talk shows or reality television and follow them on twitter. Certainly the stars have cashed in on this national –…
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