Mindblown: a blog about philosophy.
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What is the Return on Your Tracking Investment?
Because the dynamics of the marketplace are always changing, tracking is the best way to provide the necessary intelligence on current marketing position. Tracking enables marketers to structure future actions so that each brand’s potential is reached. No matter how predictive the pre-testing or how sophisticated the market mix modeling, a number of different short-term,…
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Has The Great Recession impacted the customer experience?
How many good, loyal employees became “costs” and casualties of “The Great Recession?” The answer to this question is difficult to know from the simple unemployment numbers. Many businesses have made tough decisions to cut staff and reduce costs while at the same time seeking new means to drive organic growth. The real business question…
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The Power of “Blink” in Branding
The classic scientific approach indicates that one should always develop a hypothesis, then, determine how to measure and prove it. As I look across all the opinions that have been widely discussed since Malcolm Gladwell’s book “Blink” was first published, it is clear that marketing practitioners buy in to the hypothesis that brand choices are…
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Brands lament mobile measurement, but options abound.
I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. At first…
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Consumers get ‘Smart’ about Black Friday
As the annual post turkey day sales event known as ‘Black Friday’ approaches, consumers are preparing themselves for the single largest shopping day of the holiday season. In a recent survey we conducted of smartphone users, we revealed some interesting insights and methods behind the consumer madness of this epic shop til you drop event.…
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Smartphone video content consumption on the rise
We recently surveyed our growing panel of smartphone consumers about their video consumption habits, and it’s clear that the smartphones are starting to keep pace with desktops and laptops as the method chosen to view video. Polling over 400 consumers, we asked how many had watched some form of video on their smartphones in the…
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iPhone users: more iPad, less desktop in 2012
A recent SurveyApp survey we conducted among our mobile consumer panel, revealed that nearly a third of all iPhone users plan on beginning to use an iPad in 2012. Those same respondents believe that 2012 will also signal a marked decrease in their use of a desktop computer. Interestingly enough, it appears that the iPhone,…
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When PUSH Becomes Shove
When PUSH becomes shove. Brands might be looking at PUSH messaging as the holy grail of consumer CRM & dialoging, but it begs the question; how much push is too much? Smartphone consumers find value in getting messages from brands that know just the right way of reaching them with valuable news, information or offers,…
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