Mindblown: a blog about philosophy.
-
🎯 The 3 Drivers of Brand Choice – Revealed
Why do consumers prefer one brand over another? We ran a landmark study across 12 categories and over 30,000 evaluations to find out. The answer? Three core perceptions that consistently explain Brand Preference: • 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 – “This brand is for someone like me.” • 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 – “This brand stands out.” • 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 – “I’d recommend…
-
What we do, how we do it and how our clients benefit
What we do: How we do it: How our clients benefit: “…MSW has been validated to actual business results more than any other advertising measurement in the business.” – Quirks “…MSW copy testing system, TouchPoint, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.” – the Marketing Accountability Standards…
-
📊 How Accurate Are Your Ad Evaluations 📊
Evaluating the success of your ads is tough, especially with so many moving parts. But Creative Gauge AI™ makes it simple, fast, and affordable. We tested 20 fast-food ads, and the findings were eye-opening: • Ads with strong emotional connections were more effective overall. • But ads that didn’t clearly link back to the brand…
-
Category Data From MSW Creative Gauge AI: Bathroom Tissue 🧻
Background The MSW Creative GaugeTM AI service evaluates the sales potential of advertisements of different formats based on the content profile of the ad itself. Results are typically available within minutes making this low-cost tool ideal for applications such as competitive testing, concept screening, early-stage evaluation and landscape analysis. The bathroom tissue category may not…
-
What Fast-Food Ads Are Getting Right (and Wrong)!
Here’s a question for marketers: How well do you understand the effectiveness of your ads? If you’re unsure, you’re not alone. MSW tested 20 ads from top fast-food brands to uncover key insights into ad performance. The result? A lot of ads lack strong brand messaging, which means they’re missing a huge opportunity to connect…
-
What’s The True Cost of A/B Testing Ads?
The true cost of A/B testing ads – especially when done in-market (i.e., live on media platforms) is significantly higher than most marketers account for. While it may seem like a low-risk way to optimize ad performance, the hidden costs can be substantial when you consider media waste, opportunity cost, time delay, and measurement flaws.…
-
Is Your Creative Testing Too Slow? Here’s a Game-Changer!
If you’re still relying on traditional ad testing methods alone, you’re likely wasting valuable time and resources. Here’s why: traditional testing is slow, expensive, and while still appropriate in some situations it’s not the answer anymore for the vast majority of assets you create. That’s where MSW’s Creative Gauge AI™ steps in, revolutionizing how we…
-
Brand Health, Equity, or Ad Tracking? Get Clarity.
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
-
CMOs and Insights Professionals, you’re killing your brand growth. Here’s how it happened…
Many Years ago, before the internet, brands focused on building strong foundations. We did concept testing to find the “big ideas” and copy testing, to build awareness, preference, and emotional connections with audiences. We took our time. Advertising was slower, but it was effective. Brands grew, and everyone was happy. Then came the internet. Suddenly,…
-
The Funnel Advantage
The Purchase Funnel is growing up. Let’s put it to work for your brand. The Purchase Funnel is a fundamental document for every company. It provides a common language that explains how each function contributes to the total business objective.
Got any book recommendations?