Mindblown: a blog about philosophy.

  • | Video Blog | Frame by Frame Creative Testing

    | Video Blog | Frame by Frame Creative Testing

    Ever wondered what makes an ad truly effective? At MSW Research, we’ve cracked the code. Our AI Creative Effectiveness Score provides you with comprehensive deliverables designed to enhance your advertising efforts. Our AI, trained on 50+ years of data, identifies 150 creative content elements to give you individual scores on four key dimensions: 📈 Emotional…

  • | Video Blog | Why MSW’s Creative Effectiveness Score Is Different

    | Video Blog | Why MSW’s Creative Effectiveness Score Is Different

    In today’s competitive market, data-driven insights make all the difference. At MSW Research, our AI Creative Effectiveness Score is a game-changer in the advertising research industry. Here’s why: 1️⃣ : Our score is designed to drive more sales, volume, and market share, delivering a higher ROI from your marketing budget. 2️⃣ – : We’ve trained…

  • | Video Blog | Why is Texas Roadhouse so successful?

    | Video Blog | Why is Texas Roadhouse so successful?

    When it comes to brand success, Texas Roadhouse sets the standard. 🥩 Texas Roadhouse isn’t just a top steakhouse—it dominates the market, commanding about a third of all chain steakhouse revenues in the U.S. The secret to their success isn’t the number of locations. → Instead, it’s their exceptional performance per restaurant. Each Texas Roadhouse…

  • Troubled Skies – Why are budget airlines failing?

    Troubled Skies – Why are budget airlines failing?

    Troubled Skies – Why are budget airlines failing? By now everyone reading this will be aware of the major announcement that Southwest made on Thursday 7/25.  The original version of this paper was written on Friday June 19th, nearly a week before Southwest announced changes to its 53-year-old business model. Airlines are always in the…

  • | Video Blog | Customer Satisfaction

    | Video Blog | Customer Satisfaction

    Satisfaction alone won’t drive your business forward—loyalty will. Companies have been measuring customer satisfaction since the 1750s, and by the 1980s, it became a standard practice. Here’s the thing: measuring customer satisfaction isn’t an end in itself. It’s a means to achieving customer loyalty. As the old saying goes, “Satisfaction is worthless, loyalty is priceless.”…

  • | Video Blog | Brand Health

    | Video Blog | Brand Health

    Brand health hinges on two dimensions: market strength and perceptual strength. These dimensions come together in a two-by-two grid: ⭐ Top Right: High-Performance Stars These brands excel in both market and perceptual strength. 🎯 Top Left: Niche Brands High perceptual strength but low market strength. 🔖 Bottom Right: Generic Brands High market strength but low…

  • | Video Blog | Auto Insurance – Who Cares?

    | Video Blog | Auto Insurance – Who Cares?

    Cutting back on advertising is a surefire way to lose market share in the auto insurance industry. People only think of auto insurance in two situations: → After an accident claim is poorly handled → When they receive a significantly higher bill for the next 6-month period In both cases, drivers start looking for alternative…

  • | Video Blog | Case Study: Disruptive Growth in the Rx Category

    | Video Blog | Case Study: Disruptive Growth in the Rx Category

    Our pharmaceutical client soared above the competition with a remarkable 28% margin, far surpassing the industry average of 17%. Here’s how we did it: 1️⃣ We identified receptive groups and physician types for tailored messaging.2️⃣ We crafted impactful messages for healthcare providers and patients.3️⃣ We utilized advanced techniques to gauge advertising responses.4️⃣ We monitored effectiveness…

  • | Video Blog | Case Study: Financial Services

    | Video Blog | Case Study: Financial Services

    How can a challenger brand in finance compete against industry giants with a fraction of their marketing budget? It all boils down to one crucial factor—effective messaging. With a 35% growth in new customers and a 6.6% increase in same-store sales, this challenger brand proved that success is possible, even when outspent by the competition…

  • | Video Blog | Case Study: CPG Brand

    | Video Blog | Case Study: CPG Brand

    A technical advantage isn’t enough to dominate the market. We started working with a CPG brand 19 months into its life and stayed with it for over six years. We began with brand tracking, which led us to identify the gap between the brand’s current performance and its potential. We found the brand had a…

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