Tag: Ad Wearout
-
| Video Blog | Ad Wearout is Real
In advertising, understanding the dynamics of wear in and wear out is crucial. As media investment behind a brand asset increases, so does recognition and brand association. However, over time, preferences may decline—a phenomenon known as wear out. In a recent case study, we observed a doubling in brand recognition from initial exposure to 24%.…
-
Don’t Be Fooled, Ad Wearout Is Real!
One of the most persistent point-of-view requests we get from clients concerns wearout of their advertising. Why; because ads are expensive to produce and media is costly. What we would all like to hear is that ads don’t wearout and that they will continue to drive brand sales at the same rate regardless of the…