Tag: Advertising Tracking
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Brand Health, Equity, or Ad Tracking? Get Clarity.
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
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| Video Blog | APM (Ad Performance Monitor) Dashboard
In today’s hyper-competitive market, understanding the impact of your advertising is paramount. That’s where MSW Research’s Advertising Performance Monitor (APM) steps in. In the realm of advertising effectiveness, MSW’s Advertising Performance Monitor (APM) stands out with its comprehensive dashboard. This tool offers a holistic view of your ad campaigns, covering key metrics like Brand Lift,…
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The First Step in Designing a Tracking Study
The first step in designing a tracking study is to identify what your goal is and what you want to do with it. Do you need a Brand Equity, Brand Health or Advertising Tracker? Or some combination? So let’s first define each… Some researchers lump Brand Equity and Brand Health into the same bucket but…
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What is the Return on Your Tracking Investment?
Because the dynamics of the marketplace are always changing, tracking is the best way to provide the necessary intelligence on current marketing position. Tracking enables marketers to structure future actions so that each brand’s potential is reached. No matter how predictive the pre-testing or how sophisticated the market mix modeling, a number of different short-term,…