Tag: Advocacy
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๐ฅ ๐ก๐ผ๐ ๐๐น๐น ๐๐ฑ๐๐ผ๐ฐ๐ฎ๐๐ฒ๐ ๐๐ฟ๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐๐พ๐๐ฎ๐น
Last time, we broke down the three key drivers of Brand Preference: Relevance, Difference, and Advocacy. But hereโs the twistโ๐ป๐ผ๐ ๐ฎ๐น๐น ๐๐ฑ๐๐ผ๐ฐ๐ฎ๐ฐ๐ ๐ถ๐ ๐ฒ๐พ๐๐ฎ๐น. Some consumers only recommend your brand if asked. Othersโtrue Apostlesโpromote your brand unprompted because theyโre emotionally invested. Thatโs the โEโ in ๐ฅ๐๐โ๐๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป. We measure it through ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ฒ ๐๐ถ๐บ๐ฒ, a proven…
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๐ฏ The 3 Drivers of Brand Choice – Revealed
Why do consumers prefer one brand over another? We ran a landmark study across 12 categories and over 30,000 evaluations to find out. The answer? Three core perceptions that consistently explain Brand Preference: โข ๐ฅ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐ฐ๐ฒ โ โThis brand is for someone like me.โ โข ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ โ โThis brand stands out.โ โข ๐๐ฑ๐๐ผ๐ฐ๐ฎ๐ฐ๐ โ โIโd recommend…