Tag: AIDA
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What is AIDA?
Your brand funnel probably skips the 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 part. Too many brand trackers are built around outdated models like 𝗔𝗜𝗗𝗔, which stands for awareness, interest, desire, and action. 𝗔𝗜𝗗𝗔 may have helped sell encyclopedias in the 1800s, but it doesn’t reflect how consumers 𝗯𝘂𝘆, 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗲, and 𝗲𝗻𝗴𝗮𝗴𝗲 with brands today. 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗳𝗶𝗻𝗶𝘀𝗵 𝗹𝗶𝗻𝗲.…