Tag: Awareness
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The Crypto Bowl: How Crypto Exchange Super Bowl Ads Affected Awareness and Brand Preference
As usual, there was almost as much hype about the ads in the Super Bowl this year as there was about the game itself. And one of the advertising storylines this year centered around Cryptocurrency Exchange ads. This represented a coming-out party for Crypto Exchanges on the year’s biggest advertising stage. While the four Crypto…
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5 Tracking Best Practices
Late last year we wrote a few pieces about tracking best practices. These pieces really struck a nerve. As 2017 gets rolling and many of you are probably thinking about and evaluating your research needs and objectives for the year we thought it would be helpful to revisit and expand on the theme. As a…
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4 Key Insights You Need Immediately after Your Product Launches
Whether it’s a new-to-the world product, a line extension or just new and improved – every product launch needs a few quick key data points to help guide marketing strategy and give upper management an understanding of how it is performing. We believe that, among others, there are 4 key insights and questions that can…