Tag: Behavioral Insights
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Effective Ethnic Advertising Results From Understanding the Cultural Impact on Your Brand
Effective Ethnic Advertising Results From Understanding the Cultural Impact on Your Brand With a purchasing power estimated to reach 1.5 trillion this year, the U.S. Hispanic segment has become a key target for many advertisers. With our studies proving that Hispanics tend to be more responsive to advertising than their non-Hispanic counterparts in terms of…
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Engaging the Autopilot
At MSW●ARS Research we talk a lot about our non-conscious “autopilot” and the role it plays in influencing brand choice. Our autopilot is that 90%+ of cognitive capacity that operates below the level of consciousness, like keeping our car on track as we drive to work while our conscious self thinks about the day ahead. …