Tag: Brand Connection

  • It Made Me Laugh, It Made Me Cry – But Did It Make Me Buy?

    It Made Me Laugh, It Made Me Cry – But Did It Make Me Buy?

    Due to his Vulcan upbringing, Star Trek’s Mr. Spock was known for his ability to detach himself from emotion and arrive at decisions from a purely logical standpoint. As for the rest of us – not so much. Humans are emotional creatures. We may diligently do our homework in gathering the facts – fuel economy,…