Tag: Brand Loyalty
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| Video Blog | Why is Texas Roadhouse so successful?
When it comes to brand success, Texas Roadhouse sets the standard. 🥩 Texas Roadhouse isn’t just a top steakhouse—it dominates the market, commanding about a third of all chain steakhouse revenues in the U.S. The secret to their success isn’t the number of locations. → Instead, it’s their exceptional performance per restaurant. Each Texas Roadhouse…
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| Video Blog | Customer Satisfaction
Satisfaction alone won’t drive your business forward—loyalty will. Companies have been measuring customer satisfaction since the 1750s, and by the 1980s, it became a standard practice. Here’s the thing: measuring customer satisfaction isn’t an end in itself. It’s a means to achieving customer loyalty. As the old saying goes, “Satisfaction is worthless, loyalty is priceless.”…
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| Video Blog | Importance of Retention and Brand Loyalty
In the world of brands, loyalty reigns supreme. Yet, the truth is, most consumers aren’t loyal to any single brand. At MSW Research, we delve beyond behavioral loyalty, focusing on attitudinal loyalty—the kind that makes a brand their top choice, their go-to. Our research reveals a stark reality: only half of all customers feel loyal…
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Impact of Turmoil in the Airline Industry: 2022 to 2023
The airline industry has been going through a difficult time; COVID shutdowns, Staff shortages, Inflation, weather and FAA system outages. Some airlines tried to recover from COVID too quickly and have then had to rollback planned/scheduled expansions. The result is misery for passengers, who can expect long lines, packed flights, less space on board and…
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The “5 CMO Objectives” According to the AMA / Deloitte and How MSW Addresses Each
The 26th edition of the annual CMO survey conducted in February 2021 for the American Marketing Association by Deloitte, identified that the importance of Marketing had increased during the pandemic. CMOs said that they were focused on brand building and reported 5 specific “Objectives”. MSW Research directly addresses each of these “5 CMO Objectives” with…
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Millennials and Private Label – a Blossoming Problem for National Brands?
It has been well reported and documented that private label brands are surging in the US. Whether it is due to their optimal mix of great value and experience or other reasons, they have forced name brands to re-think strategies. It is also well-known that Millennials are contributing to this trend as they are prioritizing experience over attainment.…