Tag: Brand Messaging

  • Is Your Creative Testing Too Slow? Here’s a Game-Changer!

    Is Your Creative Testing Too Slow? Here’s a Game-Changer!

    If you’re still relying on traditional ad testing methods alone, you’re likely wasting valuable time and resources. Here’s why: traditional testing is slow, expensive, and while still appropriate in some situations it’s not the answer anymore for the vast majority of assets you create.  That’s where MSW’s Creative Gauge AI™ steps in, revolutionizing how we…

  • | Video Blog | Case Study: Financial Services

    | Video Blog | Case Study: Financial Services

    How can a challenger brand in finance compete against industry giants with a fraction of their marketing budget? It all boils down to one crucial factor—effective messaging. With a 35% growth in new customers and a 6.6% increase in same-store sales, this challenger brand proved that success is possible, even when outspent by the competition…

  • | Video Blog | Impact of Ads: Case Study

    | Video Blog | Impact of Ads: Case Study

    Advertising isn’t one-size-fits-all—it’s about understanding your audience and tailoring your message accordingly. In our recent case study on fast food advertising, we delved into the complexities of brand relationships and how ads impact consumer behavior. What did we uncover? Wendy’s and Sonic successfully draw in various user groups, enhancing loyalty and re-engaging lapsed users. Meanwhile,…

  • | Video Blog | Balancing Brand and Performance in Marketing

    | Video Blog | Balancing Brand and Performance in Marketing

    Are you prioritizing brand building or solely focusing on performance metrics? In the ongoing marketing debate between brand building and performance metrics, it’s crucial to strike a balance. While performance metrics often seem more tangible, overlooking brand building can lead to long-term setbacks. Focusing solely on performance metrics risks falling into the trap of believing…

  • Creating Effective Product Benefit Advertising: Series

    Creating Effective Product Benefit Advertising: Series

    Creating Effective Product Benefit Advertising Just as there isn’t only one way to skin a cat, there isn’t one way to create sales-effective advertising.  The approach taken for a particular campaign is influenced by a variety of factors, including but not limited to the equity of the brand, the specific attributes of the category in…

  • Creating Effective Product Benefits Advertising, Part 4:  Presenters and Stagecraft in Supporting Role

    Creating Effective Product Benefits Advertising, Part 4: Presenters and Stagecraft in Supporting Role

    The challenging economic environment in the aftermath of the Great Recession has turned up the pressure for brands to create advertising that will justify the investment… and the continued advertising budget.  To meet this challenge, one advertising format brands are turning to is the product benefits ad.  For this reason we have put together a…