Tag: Brand Preference
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| Video Blog | The Power of Brand Preference in Driving Sales
MSW Research‘s Predictive Brand Framework integrates proven metrics and diagnostic measures, guiding brands across the development cycle – from inception to tracking feedback. Brand Preference, a consistent measure throughout, boasts a remarkable correlation to sales and market share. This correlation fuels accurate forecasts, like our customer acquisition predictions, painting a precise picture of market movement.…
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| Video Blog | Brand Perceptions and Relationships
Every brand interaction shapes a relationship. Whether it’s brand loyalty, indifference, or discovery, each encounter influences the narrative in consumers’ minds. At MSW Research, we understand that brands exist within the intricate web of perceptions and relationships. But what drives these relationships? Brands reside in the psyche, a culmination of associations, emotions, and experiences. Perceptions,…
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| Video Blog | What is Brand Preference?
Preference is the bedrock of our operations at MSW Research. It’s not just a concept, it’s the compass guiding our every move. Backed by independent validation, Preference stands as the gold standard, revealing the nuances that distinguish brands across borders and through time. But what exactly is Preference? It’s more than a measure; it’s a…
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Impact of Turmoil in the Airline Industry: 2022 to 2023
The airline industry has been going through a difficult time; COVID shutdowns, Staff shortages, Inflation, weather and FAA system outages. Some airlines tried to recover from COVID too quickly and have then had to rollback planned/scheduled expansions. The result is misery for passengers, who can expect long lines, packed flights, less space on board and…
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| Chart of The Week | Fast Casual Dining Restaurants: Change in Brand Preference
The MSW TBSM tracking service measures Brand Preference as one component of the survey. Brand Preference was collected for approximately twenty major Fast Casual Restaurant brands in both Q1 2022 (among 1000 demographically and geographically balanced respondents) and Q1 2023 (among 500 similarly balanced respondents). This week’s chart examines the five fast casual options that…
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The Crypto Bowl: How Crypto Exchange Super Bowl Ads Affected Awareness and Brand Preference
As usual, there was almost as much hype about the ads in the Super Bowl this year as there was about the game itself. And one of the advertising storylines this year centered around Cryptocurrency Exchange ads. This represented a coming-out party for Crypto Exchanges on the year’s biggest advertising stage. While the four Crypto…
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The Persuadables℠; the consumer segment with the highest ROAI
The Persuadables℠; the consumer segment with the highest ROAI. Essentially, it’s a narrowing of your target from a broad-based approach to those consumers who already have a likelihood of choosing your brand. And because they already have a predisposition towards your brand, they are more responsive to advertising, easier to move and ultimately return a…
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| The Brand Strength Monitor / RDE Chart of the Week | Department Stores
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth and brand strength. Our ongoing Chart of the Week series is dedicated to sharing RDE and CCPreference® Brand Strength results for a variety of categories. If you have…
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Five Compelling Reasons to Measure Brand Preference
Frank Findley, Executive Director of the Marketing Accountability Standards Board (MASB) does a great job explaining the value and importance of measuring Brand Preference in this video titled; Five Compelling Reasons to Measure Brand Preference. All the data, examples and Brand Preference methodology that Franks refers to in this video are MSW’s measure of Brand…
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| Chart of the Week | Automobile Insurance
MSW’s RDE Analytic Framework rests on a study that found that three equity dimensions (Relevance, Differentiation, Emotion) are responsible for driving a significant portion of brand growth. Our Chart of the Week is dedicated to sharing RDE results for a variety of categories. If you have questions about your category – give us a call. RDE…